Do you outsource any of the work?

No. Every service is delivered in-house. You deal directly with Jose Pretel, the person who audits your site, builds the strategy, flies the drone, edits the content and delivers the report. No account managers, no subcontractors.

How fast can you start?

The audit is week zero and it is free. Scoping happens in week one, and the build runs weeks two through eight depending on the service. One Bad Media shipped a working AI video tour tool for Virtuals1 in 30 days.

Do you offer Spanish language content?

Yes. One Bad Media is trilingual — English, Spanish and Portuguese. Spanish and Portuguese content are native deliverables, not translations outsourced to a third party.

Are you licensed for commercial drone work?

Yes. FAA Part 107 certified for commercial aerial production, with fourteen years of South Florida production experience.

Issue 01 · Vol. I · Built Different Now Booking Boca Raton, FL · USA By Referral & Application

Social · AI · Production — South Florida

WE BUILT 735,000 FOLLOWERS. With $0 in ads.

Now we build the social systems and AI automation for South Florida contractors, med spas and real-estate teams. Same person on every call — the one who actually built it.

Get The Free Audit ↗ See The Work ↗

★ FEATURED CONTENT

@onebad
hellcat
★ viral

500M+ views since 2021

9:41 5G

Reels

♥

2.6M

30.3K

190

onebadhellcat ✓

I was in the processing of filming a video and these ...

91.7M views · 1 reel

· LIVE · @onebadhellcat · single post P. 01

South Florida's social, AI, and production studio. One accountable partner. In-house everything. Zero agency markup.

735K

Audience · $0 Ads
as of Aug 2026

900+

Homes Filmed
in 2024 · 800+/yr since 2019

$75K

Produced By A Tool
built in 30 days

Issue 01 / The Agency Problem

You're paying
for layers.
Getting the B-team.

Most agencies sell you on strategy decks and account managers. Then hand the actual work to a junior hire you've never met.

The person who won your business isn't the person doing the work. That's the gap. That's what One Bad Media was built to close.

— What's Wrong

Account managers, not producers

You build a relationship with someone who never touches your content.

— What's Wrong

Outsourced execution, in-house pricing

The deliverables leave the agency and come back average.

— What's Wrong

No one accountable end-to-end

When something misses, everyone has a reason and nobody has a solution.

The One Bad Media Difference

One invoice. One partner. Zero excuses.

You deal directly with Jose Pretel — the person who audited your site, built your strategy, flew the drone, edited the content, and delivered the report. No layers. No outsourcing. No surprises.

FL-Based · On-Site Production Trilingual EN / ES / PT FAA Part 107 Certified No Agency Layer · Ever 14 Yrs in Market

What We Do · Two Headline Offers

Social and AI. Everything else included.

Social media management and AI implementation in Boca Raton and Palm Beach County

Every service is delivered in-house. No outsourcing. No subcontractors. One scope, one invoice, one person accountable for the result.

/ 01

Social
Media— we built 735K from zero, with $0 in ads

Full-service social management across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Content calendars, platform-native production, scheduling, and reporting — executed by one person who knows what actually gets engagement.

Platform strategy
Content calendar
Short-form Reels & TikToks
Long-form YouTube
Captioning & hashtags
Story / GBP cadence
Community management
Monthly attribution

↗

/ 02

AI
Implementation— shipped, not pitched: a tool in 30 days that produced $75K

Practical AI, wired into the business you already run. Chat and phone that answer every lead, follow-up that never forgets, content produced at volume, and internal assistants trained on your own documents. We scope the bottleneck, build the tool, and train your staff to run it.

AI readiness audit
Site chatbot & lead capture
AI phone answering & booking
Automated follow-up / CRM
Custom GPT knowledge assistant
AI content at volume
Review response automation
Staff training & SOPs

↗

/ 03

SEO &
Content— search visibility that compounds

Technical SEO, schema markup, structured content grids, and local search — built to compound. We audit your site, identify what's missing, and build the structural surface your competitors haven't touched yet.

Technical site audit
Schema deployment
Content grids by city / service
GBP optimization
NAP unification
50+ tracked keywords
Monthly Search Console
Quarterly strategy review

↗

/ 04

Website
Build— a foundation built to convert

Done-for-you website builds. Modern, mobile-first, schema-ready from day one. WordPress structured for commercial buyers, optimized for Core Web Vitals, and wired to your analytics stack. Standalone — no monthly tail required.

Custom WordPress build
Mobile-first architecture
Schema pre-built for SEO
Lead-form / CRM integration
Analytics & Search Console
Content migration
Core Web Vitals tuning
30-day post-launch support

↗

/ 05

Photo
Video Aerial— the in-house engine behind everything above

In-house production from ground to sky. FAA Part 107 certified pilot. Cinematic photography, videography, and aerial coverage for commercial real estate, contractors, medical practices, events, and brands. One shoot. Multiple outputs.

Commercial photography
Short & long-form video
FAA-certified drone
Job-site documentation
Event coverage
Post / color / edit
Platform delivery
Stills package

↗

AI Implementation · Shipped, Not Pitched

Built in 30 days. It's done $75,000.

AI implementation for South Florida businesses — Boca Raton, Delray Beach, Fort Lauderdale

I built my first CRM follow-up system in 2015, running marketing for a Keller Williams region that grew from 163 to 230 agents. The tools got better. The thinking is the same: find where the business leaks time and money, then close it. Every build below has shipped for a paying client.

No hype. No pilot purgatory. Tools that ship and get used.

Built & Shipped · Real Estate Media Virtuals1

$75K+

Revenue Produced For The Client

Days From Scope To Shipping

500+

AI Video Tours Delivered

Tours Possible Before The Build

We built Virtuals1 a tool that generates AI video tours at production volume — thirty days from scope to shipping. It has delivered over 500 tours, billed at $150 each as unit economics, opening a line of revenue that did not exist before the build.

/ 01

AI Readiness
Audit

We map where your time actually goes, then name the two or three places AI pays for itself first. You get the list whether you hire us or not.

/ 02

Site Chatbot
& Lead Capture

Trained on your services, pricing posture, and service area. It qualifies the visitor, captures the lead, and hands you a warm contact instead of a bounce.

/ 03

AI Phone
& Booking

Answers every call, day or night, in English or Spanish. Screens the job, books the appointment on your calendar, and texts you the summary.

/ 04

Automated
Follow-Up

Wired into your CRM. Every estimate, inquiry, and no-show gets a sequence. Nothing sits in an inbox until it goes cold.

/ 05

AI Content
At Volume

Captions, ad variants, service-page copy, and email — generated against your voice, then edited by a human before anything publishes.

/ 06

Custom GPT
Assistant

An internal assistant trained on your manuals, warranties, price sheets, and past jobs. Your team stops asking the one person who knows.

/ 07

AI-Assisted
SEO at Scale

The service × city content grid built in weeks instead of quarters. Machine drafts the surface, we structure and fact-check every page.

/ 08

Review Response
Automation

Every review answered in your tone within hours. Response rate and velocity are ranking signals — most businesses leave them on the floor.

/ 09

Staff Training
& SOPs

The build is worthless if nobody uses it. We train your people and leave written SOPs, so the system survives turnover.

Start with the audit. We'll tell you what to automate first — and what to leave alone.

Book an AI Audit ↗

Delivery At Volume · South Florida Aerial

Followers prove attention. This proves operations.

Real estate photography, video and drone production — Palm Beach County and Broward

South Florida Aerial is the other half of One Bad Media — the real estate media company that has been shipping commercial work every week since 2015. It is rated the #1 provider on Zillow statewide. That is not a content metric. It is a delivery record: 800+ properties a year since 2019, peaking at 900+ homes in 2024, and running at the same rate today. Hard deadlines, no missed shoots.

Same operator. Same standard. When you hire One Bad Media for social or AI, this is the production capacity sitting behind it.

Rated Provider On Zillow · Statewide

900+

Homes Filmed & Edited In 2024

800+

Per Year Since 2019 · Same Rate Today

Years Operating In South Florida

Want the same delivery discipline pointed at your social and automation?

Get The Free Audit ↗

Selected Work · Case Studies

Real clients.
Real results.

Featured Active Launching

★ Automotive · Creator · Featured

@onebadhellcat— the brand that started it all

735K followers, 500M views, and a Dodge Official Ambassador title — built entirely through organic content strategy, cinematic in-house production, and consistent community engagement. Every system we sell was proven here first.

735K

Followers

500M

Views

Paid Ads

Proof Of Concept

View The Brand ↗

Beauty · E-Comm

Bella Sophia

WebSEOPhotoSocial

Full Brand Build

Visit ↗

Pest · Local Service

Safe Planet Pest

SEOWebGBPEN/ES

Local Foundation

Visit ↗

E-Comm · Auto

Red Key Fob

E-CommerceSEOProduct

5,000+ Sold · 2.5K/mo Organic

Visit ↗

Painting · Launching

All Seasons Painting

36 years of South Florida painting, drywall, and renovations — Boca to Miami. Building from scratch: licensed-business schema, 20-city service architecture, EN / ES / PT site versions.

WebSchemaEN/ES/PTLocal

36 Yrs · Launching 2026

In Development ↗

Every one of these started with a free audit. No pitch deck, no obligation.

Get The Free Audit ↗

Why It Matters

We don't just run
content strategies.
We built one to 735K.

735K+

Followers · Built Organic

500M+

Organic Views Generated

13.9%

Instagram Engagement · Aug 2026

90 / A−

Klear Score · Aug 2026

— Brand Partnerships

Creator work — sponsorships & ambassadorships

DODGE Official Ambassador

PENNZOIL Creator Partner

SHELL Creator Partner

VICREZ Creator Partner

— Clients

Businesses that pay us to do the work

BELLA SOPHIA Web · SEO · Social

SAFE PLANET SEO · Web · GBP

RED KEY FOB E-Comm · SEO

ALL SEASONS Web · Schema · EN/ES/PT

How We Work · 4 Steps

From audit to launch.
No surprises.

— Step 01

Audit

A direct conversation. Site teardown, search visibility report, and a candid read of what's working, what's not, and what's missing entirely.

Week 0 · Free

— Step 02

Plan

A scoped proposal. One page, one price, one signature. Deliverables, timeline, and the ownership map — who does what, when.

Week 1

— Step 03

Build

Production starts. Site, schema, content grids, shoot days, social calendar — built in-house and previewed live as we go.

Weeks 2–8

— Step 04

Compound

Monthly delivery rhythm: content, reporting, search visibility, and quarterly strategy reviews. Same person on every call.

Ongoing

EST. 2015 · BOCA RATON

FAA
PART 107
CERTIFIED

Jose

Jose Pretel · Boca Raton, FL · 2026

The Person Behind the Work

Jose Pretel.
Founder, One Bad Media.

Fourteen years of South Florida media production. FAA Part 107 certified drone pilot. Professional photographer and videographer since 2015. B.S. Business Administration, Florida Atlantic University. Trilingual EN / ES / PT — Spanish and Portuguese content are native deliverables, not translation outsource.

One Bad Media is not an agency with a team. It's a single accountable partner with the full production stack in-house. When you hire One Bad Media, you get Jose — on every call, every shoot, every deliverable. That's the model. That's the edge.

01 Dodge Official Ambassador

02 FAA Part 107 Drone Pilot

03 14 Yrs South Florida

04 Trilingual EN / ES / PT

05 B.S. Business — FAU

06 Based · Boca Raton, FL

The person who pitched you is the person doing the work. Full stop.

View Full Resume ↗ josepretel.com/resume

Let's Get To Work

One 30-min call gets us going.

Tell me about your business. I'll tell you exactly what's missing and what it would take to fix it. No pitch deck. No obligation. Just a direct conversation with the person who'll be doing the work.

Book a free marketing and AI audit — Boca Raton, FL

Book The Call ↗ Call 561-843-7691

Got it. You'll hear from me.

Jose responds within 24 hours — directly, no junior team. Keep an eye on your inbox.

Or email — findme@josepretel.com · Call 561-843-7691

South Florida based · Available for projects nationwide

WE BUILT 735,000 FOLLOWERS. With $0 in ads.

You're paying for layers. Getting the B-team.

Account managers, not producers

Outsourced execution, in-house pricing

No one accountable end-to-end

One invoice. One partner. Zero excuses.

Social and AI. Everything else included.

Built in 30 days. It's done $75,000.

Followers prove attention. This proves operations.

Real clients. Real results.

@onebadhellcat— the brand that started it all

Bella Sophia

Safe Planet Pest

Red Key Fob

All Seasons Painting

We don't just run content strategies. We built one to 735K.

From audit to launch. No surprises.

Jose Pretel. Founder, One Bad Media.

One 30-min call gets us going.

You're paying
for layers.
Getting the B-team.

Real clients.
Real results.

We don't just run
content strategies.
We built one to 735K.

From audit to launch.
No surprises.

Jose Pretel.
Founder, One Bad Media.