Hello! My name is Jose Pretel.
I am a professional photographer and full time content creator living in beautiful South Florida.
PROFESSIONAL PHOTOGRAPHER x CONTENT CREATOR x DRONE PILOT x DREAMER
Experience
Over the past few years, I've had the pleasure of planning and producing content for some of South Florida's top level brokers & film companies. I have produced full fledged TV shows, independent movies and marketing collateral used in worldwide broadcast campaigns as well as hyper targeted social media ads. During this time, I have refined all the skills needed to coordinate, film & edit videos for a variety of platforms and have had great success at helping businesses of all sizes maximize their marketing efforts. Additionally I am the creator behind the @OneBadHellcat social media pages & YouTube channel which has a following of 710,000 people and reaches an averages of 5+ million viewers per month.
Founder & Full-Time Content Creator
One Bad Hellcat – Fully Remote | January 2021 – Present
Built an organic social media following of 710,000+ across platforms, generating over 500 million views within four years.
Collaborated with major national brands including Pennzoil, Shell, Amazon, and more on high-visibility paid campaigns.
Produced high-quality marketing assets for sponsors, including branded content, UGC, video production, and photography.
Strategically plan and manage multi-platform social media campaigns that consistently reach millions of users monthly.
Utilize analytics tools to track performance, optimize engagement, and increase content reach.
Oversee all creative direction, branding, and content calendar execution as a solo entrepreneur and creator.
Part Owner & Operator
South Florida Aerial / Virtuals1 – Palm Beach, Florida | December 2015 – Present
Owner & operator of a top-rated real estate media company, now the #1 provider on Zillow.com in Florida.
Personally filmed and edited over 800 properties per year since 2019, with over 900 homes captured in 2024 alone.
Specialize in high-end real estate content: listing photography, cinematic 4K videos, 3D Matterport virtual tours, and print marketing.
FAA Certified Part 107 Drone Pilot, producing aerial content for commercial real estate and development projects.
Lead all aspects of post-production including color correction, retouching, video editing, and social media asset creation.
Manage client websites, implement SEO strategies, and run social media campaigns to boost online visibility and sales.
Regional Marketing Manager
Keller Williams Realty – South Florida | May 2014 – November 2016
Promoted to Marketing Manager within 90 days of hire due to performance and leadership initiative.
Led the design and execution of comprehensive marketing campaigns that significantly increased client engagement.
Managed the regional office’s website, email marketing, and social media presence to ensure brand consistency.
Developed a CRM follow-up system that improved client retention and shortened conversion cycles.
Played a key role in increasing agent count from 163 to over 230 agents, and boosted office profitability by 30% in 2015 and 50% in 2016.
Marketing Administrator
Bella Sophia Beauty – South Florida | November 2012 – May 2014 (Part-Time)
Designed and distributed branded print materials, driving an increase in local clientele.
Built and maintained the salon’s website and managed daily content for social platforms like Facebook and Instagram.
Supported daily business operations and provided front-facing client service to ensure a premium experience.
Education
Palm Beach State College, Florida
A.A. ASSOCIATE OF THE ARTS
Florida Atlantic University, Florida
B.S. BUSINESS ADMINISTRATION
LANGUAGES
SKILLS
EXPERIENCE
Contact Me
Email: Findme@JosePretel.com
Phone: 561-843-7691
Address: Delray Beach, FL