Hello! My name is Jose Pretel.

I am a professional photographer and full time content creator living in beautiful South Florida.

PROFESSIONAL PHOTOGRAPHER x CONTENT CREATOR x DRONE PILOT x DREAMER

Experience

Over the past few years, I've had the pleasure of planning and producing content for some of South Florida's top level brokers & film companies. I have produced full fledged TV shows, independent movies and marketing collateral used in worldwide broadcast campaigns as well as hyper targeted social media ads. During this time, I have refined all the skills needed to coordinate, film & edit videos for a variety of platforms and have had great success at helping businesses of all sizes maximize their marketing efforts. Additionally I am the creator behind the @OneBadHellcat social media pages & YouTube channel which has a following of 710,000 people and reaches an averages of 5+ million viewers per month.


Founder & Full-Time Content Creator

One Bad Hellcat – Fully Remote | January 2021 – Present

  • Built an organic social media following of 710,000+ across platforms, generating over 500 million views within four years.

  • Collaborated with major national brands including Pennzoil, Shell, Amazon, and more on high-visibility paid campaigns.

  • Produced high-quality marketing assets for sponsors, including branded content, UGC, video production, and photography.

  • Strategically plan and manage multi-platform social media campaigns that consistently reach millions of users monthly.

  • Utilize analytics tools to track performance, optimize engagement, and increase content reach.

  • Oversee all creative direction, branding, and content calendar execution as a solo entrepreneur and creator.

Part Owner & Operator

South Florida Aerial / Virtuals1 – Palm Beach, Florida | December 2015 – Present

  • Owner & operator of a top-rated real estate media company, now the #1 provider on Zillow.com in Florida.

  • Personally filmed and edited over 800 properties per year since 2019, with over 900 homes captured in 2024 alone.

  • Specialize in high-end real estate content: listing photography, cinematic 4K videos, 3D Matterport virtual tours, and print marketing.

  • FAA Certified Part 107 Drone Pilot, producing aerial content for commercial real estate and development projects.

  • Lead all aspects of post-production including color correction, retouching, video editing, and social media asset creation.

  • Manage client websites, implement SEO strategies, and run social media campaigns to boost online visibility and sales.

Regional Marketing Manager

Keller Williams Realty – South Florida | May 2014 – November 2016

  • Promoted to Marketing Manager within 90 days of hire due to performance and leadership initiative.

  • Led the design and execution of comprehensive marketing campaigns that significantly increased client engagement.

  • Managed the regional office’s website, email marketing, and social media presence to ensure brand consistency.

  • Developed a CRM follow-up system that improved client retention and shortened conversion cycles.

  • Played a key role in increasing agent count from 163 to over 230 agents, and boosted office profitability by 30% in 2015 and 50% in 2016.

Marketing Administrator

Bella Sophia Beauty – South Florida | November 2012 – May 2014 (Part-Time)

  • Designed and distributed branded print materials, driving an increase in local clientele.

  • Built and maintained the salon’s website and managed daily content for social platforms like Facebook and Instagram.

  • Supported daily business operations and provided front-facing client service to ensure a premium experience.

Education

Palm Beach State College, Florida

A.A. ASSOCIATE OF THE ARTS

Florida Atlantic University, Florida

B.S. BUSINESS ADMINISTRATION

LANGUAGES


SKILLS


EXPERIENCE


Contact Me

Email: Findme@JosePretel.com

Phone: 561-843-7691

Address: Delray Beach, FL

LETS CREATE SOMETHING CAPTIVATING!